1907-2007. Rossignol is 100 years old. 100 years during which we have always been thrilled by the mountains, 100 years of passionate commitment, 100 years in which we have lived our professional skills to the full.
Icon of the past, symbol of the present, Rossignol, inspired by our roots and our exceptional historical heritage, has built the future every day. Another milestone in our brand’s development is that we now have developed an authentically modern Mountain life style, with Hard and Soft goods for the winter and the summertime too.
Tomorrow, Rossignol will be entering into yet another new stage in its brand development, evolving from a snowsport-specific brand, to a Mountain Lifestyle Brand.
Rossignol’s new phase includes product design and development for all year-round mountain sports and culture, and the lifestyle that goes along with this.
A new Rossignol, with more lifestyle focus than ever before, strongly supports Rossignol’s branding as a Pure Mountain Company. This is a strong and universal message, which expresses a clear ambition: to become the brand for everyone who shares Rossignol’s passion for the mountain lifestyle.
In short, we aim to be known as the most progressive and authentic mountain brand on the market.
BRAND PHILOSOPHY: THE PURE MOUNTAIN COMPANY
We live for the mountains, because we need to experience the mountains every day of every year. Begin with the world’s best athletes. Listen to them. Outfit them. Make them better.
Before, it was only about product and specs and design. And it still is, but now our innovations have a pulse, a human desire, and a meaning. Under our technology beats a heart.
We use this expertise to create technical gear to do the stuff we love to do.
Then we use the same intensity to create all that is casual. Because that’s how we live in the mountains: through product that enhances the lifestyle.
We are a fundamental ingredient of the lifestyle. We are part of the lexicon. Not just the most respected brand, but a word that is synonymous with great memories, epic adventures and incredible friends. And yes, anyone can say they’re an authentic mountain sports lifestyle brand. We can prove it.
With our athlete-based R&D, our leading technology and our real connection to the mountains. To most, the mountains are a part of the environment. Not for us. For us, the mountains are the blood that flows in our veins. This is the place where we become who we were meant to be.
Here the air is different. Cleaner, cooler, fresher. It enables a sense of freedom and space that opens the mind and encourages adventure. And it challenges us to accomplish the unimaginable. The mountains give us a sense of place within a complex space. They deliver energy and inspire. Here we find ourselves. And whether it’s dropping a cornice, grinding rails, capturing first tracks or simply climbing to the top, these mountains feed those who love them.
We design and manufacture Skis, Bindings, Ski boots (Alpine and Nordic), Snowboards, Technical Equipment and develop Softgoods Collections for all seasons.
Products that are made by people committed to perfection, and who understand what the mountain requires. Excellent value, high reliability, quality, attractive design.
BIRTH OF A LEGEND
Carpenter Abel Rossignol, a very committed skier, made his first skis out of solid wood in 1907. In 1937, Emile Allais became world champion on Rossignol skis. With Rossignol Olympic 41 skis, Henri Oreiller became the first French Olympic champion in history, in 1948. The Rossignol saga was already a legend. In 1956, Laurent Boix-Vives bought the company and started to sell Rossignol skis all over the world.
49 YEARS OF SUCCESS AND INTERNATIONAL GROWTH SINCE 1960
Jean Vuarnet won the 1960 Squaw Valley Winter Olympics on Allais 60s, the first all-metal skis. In 1964, Rossignol scored an international success with Strato, the first glass fiber skis.
In the Seventies, Rossignol opened for business in the USA, launched its first Nordic skis and became the biggest ski manufacturer in the world. In the Calgary Winter Olympics, Rossignol won 6 gold medals out of 10 in Alpine events. After launching our Alpine ski boot range in 1990, we developed our bindings range and then successfully diversified into snowboards and textiles. Overall winner of the Albertville and Lillehammer Winter Olympics, Rossignol became the uncontested world leader in winter sports.
Champions of legend winning hundreds of medals
Rossignol skis rose to fame through generations of legendary Champions including Emile Allais, Jean Vuarnet, Adrien Duvillard, Annie Famose, Perrine Pelen, Nancy Green, Erika Hess, Alberto Tomba or more recently Alpine skiers Bode Miller, Pernilla Wiberg, Carole Montillet, Ted Ligetty, Vincent Vittoz in Nordic, Doriane Vidal and Mathieu Crepel in snowboard and Candide Thovex in freestyle…
From solid wood skis to the Radical Mutix, the first customizable high performance ski, Rossignol’s history can be traced through mythical innovations and skis like the Olympic 41, Strato, Rock 550, ST Competition, SM Competition, Equipe 4S, Excess Dualtec, 9X Oversize and Radical Mutix…
Rossignol Sci srl
Telefono: 0161 855513